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Know just how important it is to be able to easily locate the product you are looking |
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Organize your site into relevant categories |
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Put your products in more than just one category |
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Keep the photo headlines brief |
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Keep each sentence short and the detailed summaries to no more than 25 words |
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If you use Flash in your website, use it sparingly. For example: Navigation Bar, a short flash video or flash caption |
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Use quick loading tools, such as gif files instead of video when possible. |
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Make sure your check out procedure is simple |
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All pricing and shipping information are displayed clearly |
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Always include a phone number |
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Always include a return policy |
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Optimizing your content |
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Stay in touch with your customers |
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Keep an open mind with markets and demographics |
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Think outside the box |
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Get Email addresses |
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Create broadcasts, newsletter, email campaign |
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Use you direct marketing campaigns to work with you Internet presence |